Find keywords and build lists
Expand a seed into keyword ideas, shortlist them, and put a list onto a client's tracker.
Keywords explorer
Keywords → Keywords explorer expands a seed keyword into what people search, with volume, cost per click and difficulty.
- Enter a seed
Type a seed keyword (for example emergency dentist), choose the client the lookup is billed to, the market, and a mode:
Mode
What it returns
Ideas
Terms around the same topic
Suggestions
What autocomplete offers
Related
What else searchers look for
Questions
Phrased as a question
- Filter
Narrow the Keyword ideas with Filters: words to include (all or any of them), words to exclude, and ranges for volume, difficulty and cost per click. Filtering a seed you've already looked up is free — the expansion is bought once per seed, mode and market.
- Keep what's worth chasing
Select rows and Save to list, choosing an existing list or a new one. Export every matching row, not just the visible page, as a CSV.
A row with an unknown volume or difficulty is left out of a filter on that number, and counted, rather than treated as zero.
Metrics for terms you already have takes a list (one per line) and returns metrics, intent and history in one call — priced per call, not per keyword. It's the only way to get numbers for Bing, YouTube or Amazon.
Keyword lists
Keywords → Keyword lists holds shortlists that aren't tracked yet. A list belongs to one client or to the agency, and each keyword can carry a note. When a list is ready, choose Add list to tracker and pick the tracker. The keywords are captured on the next run.